Who we are
Under Current Management operates at the intersection of culture, branding, and career strategy.
We work with artists and creative talent to craft authentic identities, build smart growth plans, and bring ideas to life across digital, live, and experiential spaces. Every move is driven by clarity, storytelling, and a pulse on what audiences are responding to right now.
about the founder
Abby Jover built Under Current out of a lifelong pull toward music, culture, and the way artists shape the world around them. She grew up chasing everything from sweaty garage-rock shows in basement venues to the pop giants taking over our screens. That mix of underground curiosity and mainstream fluency still drives her taste today.
Her background sits at the intersection of brand development, pop culture, experiential events, and creative strategy. She’s worked across bookings, logistics, and live event support, giving her a grounded understanding of what artists actually need to move forward. She’s also a film lover, constant trend-watcher, and someone who genuinely studies why certain moments hit and others don’t.
Under Current came from connecting all of that — her cultural instincts, her brand experience, and her long-standing love for music. Abby’s focus is simple: help artists clarify who they are, build momentum, and grow in ways that feel intentional, current, and true.
